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Develop a brand design brief

Create your start up visual brand
TeamGS_Lauren · September 17, 2025

Any designer will tell you that the better the brief, the better the design outcome. When you’re in the early stages of a business, defining your visual identity can be intimidating. With lots of freelancers and design agencies to choose from, charging anything from a small amount to a small fortune, we suggest getting your brief right so that you can save time, heartache and often, money.

Walk through this short workshop to develop a tight brand design brief which you can then share with your graphic designer, or even create one yourself using Canva.

Course details
Course materials
In this Branding Workshop you will be supported to create your own design brief.

You will be supported to identify:
  • Your business/brand overview
  • What makes your brand unique
  • Your customer demographic/persona
  • Brand values
  • Brand mission
  • Brand messaging
  • Design preferences

This area is for Global Sisters members only.

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What Sisters say about this program

“This program really helped me focus on the design features for my brand, I loved the assets I received too.” Jo

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This page is for the upcoming Develop a Brand Design Brief Workshop. We run a new online education and development event each month and we’d love to see you at all of them.

Upcoming events can be found in One-off Events but make sure you sign up for our mailing list to be the first to know.

Got questions? If you have any questions, email us at members@globalsisters.org

About Instructor

TeamGS_Lauren

178 Courses

Program summary

Date
23/09/2025
Time
11:30 am - 1:00 pm AEST
Location
Online (Zoom)
Cost
FREE (valued at $500 (including start-up brand package))