Business Growth Series with Kip&Co

Join this practical 3-part growth series with the team from Australian lifestyle brand Kip&Co and learn exactly how to grow a product-based business with confidence. You’ll get real, actionable insights into how successful brands grow through wholesale, marketing, and ecommerce, with tools, templates, and practical examples you can apply immediately.

Across three sessions, you’ll hear directly from industry leaders. The session will each focus on a key growth area:

Wholesale
Marketing & Social Media
Ecommerce and Website Optimisation

In these sessions, we’ll break down the basics, share practical templates and guides from the Kip&Co team, and leave time for Q&A.

Monday 18th May: Wholesale with Lucy
A super practical, step-by-step session on how to get your products into stores. Covering how to create a compelling lookbook, approach and pitch to stockists, pricing for wholesale and setting clear terms and conditions. Includes tools, templates and real examples to help you get started with confidence.

Monday 25th May: Marketing & Social Media with Alana
A hands-on session on how to build a brand people connect with — and convert that into sales. Covering storytelling (your “why” and how to communicate it), creating strong visual identity, and how to use key platforms effectively:

Instagram & Facebook (must-haves)
Pinterest & TikTok (when and how they make sense)

We’ll also break down the digital marketing funnel (awareness → consideration → conversion → retention), with practical tips on growing reach, engaging your audience, and launching products in a way that drives sales.

Monday 1 June: Ecommerce & Website Best Practice with Sarah
A practical session on how to build a website that not only looks beautiful, but converts. Covering the fundamentals of strong ecommerce including:

Presenting your product clearly (imagery, product descriptions, pricing)
Creating a seamless and intuitive user experience (navigation, mobile optimisation, site flow)
Building trust (reviews, policies, shipping clarity)
Offering the right payment options (including flexible payments like Afterpay)
Simple ways to improve conversion and average order value
This session is about getting the basics right — so your website works as your best salesperson, 24/7.

About Kip&Co
Kip&Co is an Australian lifestyle brand known for its bold prints, colour and playful approach to design. Founded in Melbourne in 2012, the brand began with bedding and has since expanded into a wide range of homewares, sleepwear and apparel.

Kip&Co is recognised for its creative direction, strong brand identity and focus on quality, with products sold both online and through a network of retail and wholesale partners.

For these sessions we will be joined by Lucy (Head of Wholesale), Alana (Global Marketing Manager) & Sarah (Ecommerce Manager) at Kip&Co.

Course details

Course materials

What You’ll Walk Away With

A clear understanding of how wholesale works and how to approach stockists
A simple framework for pricing, pitching, and setting wholesale terms
Practical templates and examples you can use in your own business
A clearer brand story and how to communicate it across your marketing
Confidence using platforms like Instagram and Facebook to grow your audience
An understanding of how the marketing funnel works (from awareness to repeat customers)
Practical ways to launch products and drive sales through social media
A checklist of what your ecommerce website needs to convert
Simple improvements you can make to your product pages and site experience
Ways to build trust with customers (reviews, policies, shipping clarity)
Ideas to increase conversion and average order value
The opportunity to ask questions and learn directly from the Kip&Co team

This area is for Global Sisters members only.

What Sisters say about this program

“It has been truly amazing and so very grateful for sharing their knowledge and information and their biggest asset – their time.”

– Lorraine

“The Coaching Circle was a fantastic way to expand my knowledge of available social media, and to have the tools to narrow my focus and get things done.”

– Valerie

You might also like...

This page is for the upcoming Business Growth Series with Kip&Co. We run a new 4-week live group program every month on different aspects of creating and running a successful business.

Got questions? If you have any questions, email us at members@globalsisters.org