Marketing Campaign Success
Join us for a practical coaching program led by Alexa Lundin, Head of Marketing at menswear brand Johnny Bigg, as she shares the strategy, structure, and tools behind high-performing marketing campaigns. Designed for early to mid-stage business owners, this program will walk you through each step of building and launching a campaign that drives real results.
Across four sessions, Alexa will break down how to set clear goals, define your target audience, create strong messaging, choose the right channels, and measure your success. You’ll leave with a clear framework, actionable tools, and a campaign plan you can launch with confidence.
What’s a Coaching Circle?
Coaching Circles are live group 4-week programs, each focusing on a specific business topic. Each month, a new expert will coach a group of Sisters through a facet of running and growing a successful business. Learn from each other, work through your challenges, and build a supportive community. Plus, take them all and you’ll soon be a business expert too.
Coaching Circles are right for you, if…
Your business foundations are in place
You’re eager to learn from experts
You need help setting and achieving goals
You want the support of other Sisters
This session will guide you through how to create a successful marketing campaign, you will learn:
- How to define a clear marketing objective that is aligned to your business goals
- Ways to identify and understand your ideal customer and build targeted messaging
- The components of a high-performing campaign: what to include and what to leave out
- How to select the right marketing channels for your audience and budget
- Planning campaign timelines, budgets, and resource allocation
- Tips on developing assets that can be used across various platforms
- What metrics to track and how to measure campaign success
- Common mistakes and how to avoid them in real-world campaigns
What Sisters say about this program
“It has been truly amazing and so very grateful for sharing their knowledge and information and their biggest asset – their time.”
– Lorraine
“The Coaching Circle was a fantastic way to expand my knowledge of available social media, and to have the tools to narrow my focus and get things done.”
– Valerie
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This page is for the upcoming Coaching Circle: Marketing Campaign Success. We run a new 4-week live group program every month on different aspects of creating and running a successful business.
Got questions? If you have any questions, email us at members@globalsisters.org
About Instructor
Program summary
