MECCA: Product Packaging

MECCA M-POWER Workshop Series
TeamGS_Lauren · May 14, 2024

How important is product packaging in setting your business apart from competitors in the market? MECCA are leaders in field in terms of innovative packaging design and taking the consumer experience to the next level!

We are so thrilled to be joined by Kate Forbes, Head of Innovation, MECCA & Alexandra Bokeyar, GM, MECCA-Maginations for this Product Packaging Workshop: Unlocking the secrets to product packaging.

Course details
Course materials

This workshop will cover the following themes:

  • What are the key elements of successful product packaging design?
  • How does packaging influence consumer perception and purchasing decisions?
  • Can you share examples of innovative packaging designs that have made a significant impact on the market?
  • What role does sustainability play in modern packaging design, and how can businesses integrate sustainable practices into their packaging strategies?
  • What are some common mistakes businesses make in their packaging design, and how can they avoid them?
  • Can you provide insights into cost-effective packaging solutions for small businesses or startups?
  • How important is it for packaging to align with a brand’s overall marketing strategy, and what considerations should be made in this regard?
  • Are there any regulatory or legal aspects of packaging design that businesses need to be aware of?
  • How important is product packaging in the overall customer experience?

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What Sisters say about this program

Thank you so much for your generous help with such a range of small businesses at different stages.

– Joanne

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This page is for our upcoming online event MECCA: Product Packaging Workshop. We run a new workshop & event every month on different aspects of creating and running a successful business.

Upcoming events can be found in Workshop & Events but make sure you sign up for our mailing list to be the first to know.

Marketing with MECCA: Meet Kath Blythe
Join us to hear from MECCA’s very own marketing guru, Kate Blythe, who will share her insights into all things brand and business marketing. You can register here.

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About Instructor

Program summary

12:30 pm - 1:30 pm AEST
Online (Zoom)
FREE (valued at $80)
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