Meta Masterclass
Join us for an interactive workshop with Meta’s expert team, designed to help female entrepreneurs navigate the essentials of advertising on Facebook and Instagram. Whether you’re new to Meta ads or looking to improve your results, this session will cover the fundamentals of setting up, running, and measuring successful campaigns.
We’ll also explore why creative strategy is key to driving engagement, the importance of diversifying your content, and how AI can enhance both creative and media performance. This session is tailored for women at all business stages, providing practical, easy-to-apply insights to help you maximize your marketing impact.
In this workshop you will develop the skills to successfully use meta advertising for an effective marketing campaign:
- Introduction to Meta Ads
– Overview of Facebook & Instagram Ads
– Key benefits of advertising on Meta’s platforms - Setting Up a Successful Campaign
– Understanding campaign objectives
– Targeting the right audience
– Budgeting & bidding basics - The Power of Creative in Advertising
– Why creative is crucial for engagement & conversions
– Best practices for ad visuals, copy, and formats
– The importance of diversification in creative assets - AI in Advertising: How It Can Help You
– How AI enhances ad performance & personalization
– Using AI tools for creative optimization
– Automating media buying & audience targeting - Measuring & Optimizing Performance
– Key metrics to track (CTR, ROAS, CPC, etc.)
– How to analyze and improve campaign results
– Testing & iterating for better performance - Q&A and Practical Takeaways
– Open discussion with Meta experts
– Actionable steps to improve your ad campaigns immediately
What Sisters say about this program
“Thank you so much for your generous help with such a range of small businesses at different stages.”
– Joanne
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This page is for our upcoming online event Meta Masterclass. We run a new workshop & event every month on different aspects of creating and running a successful business.
Upcoming events can be found in Workshop & Events but make sure you sign up for our mailing list to be the first to know.
Got questions? If you have any questions, email us at members@globalsisters.org
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