Pricing & Projections
We are THRILLED to bring you this panel discussion on pricing strategy and revenue projection- featuring two of Australia’s most inspiring business women—Cherie Clonan Founder and Creative Director of The Digital Picnic and Kate Heppell, co-founder of Kip&Co.
In this session, Cherie and Kate will pull back the curtain on the financial realities of running a successful business- from early pricing strategies to cash flow challenges, income streams, and paying yourself sustainably. Cherie and Kate will discuss how their mindsets around money have evolved and the lessons they’ve learned in building profitable, purpose-driven brands.
We’ll explore the financial side of running a creative business—how to price your products or services, set projections, manage risk, and make decisions that balance passion with profitability. Whether you’re still figuring out what to charge or thinking about scaling up, this session will give you real-world insights, practical tools, and the confidence to take control of your numbers.
Expect practical advice, real numbers, and honest storytelling from two women who’ve built brands with heart and financial backbone- offering perspectives that span both product and service-based business models. Don’t miss this incredible opportunity to take your business to the next level—we’re talking money in a way that’s smart, strategic, and empowering.
What will be covered in this discussion:
- Insights into how Cherie and Kate have built financial strategies that have enabled their businesses to grow and thrive
- Practical tools and mindset shifts to take control of your numbers – even if you’re not a “numbers person”
- A more confident, informed approach to business finances – grounded in experience, honesty, and a whole lot of real talk
- How to set pricing that reflects the true value of your offer – without second-guessing yourself or underselling your work
- The difference between pricing for profit vs. pricing for survival – and how to shift into a sustainable, scalable mindset
- Real-life examples of revenue projection models – from both product and service-based businesses
- How to forecast income even when your business has seasonal or fluctuating sales
What Sisters say about this program
“Thank you so much for your generous help with such a range of small businesses at different stages.”
– Joanne
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This page is for our upcoming online event Pricing & Projections. We run a new workshop & event every month on different aspects of creating and running a successful business.
Upcoming events can be found in Workshop & Events but make sure you sign up for our mailing list to be the first to know.
Got questions? If you have any questions, email us at members@globalsisters.org
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