Pricing & Projections
We are THRILLED to bring you this panel discussion on pricing strategy and revenue projection- featuring two of Australia’s most inspiring business women—Cherie Clonan Founder and Creative Director of The Digital Picnic and Kate Heppell, co-founder of Kip&Co.
In this session, Cherie and Kate will pull back the curtain on the financial side of running a successful business. They’ll share candid insights, personal lessons, and proven strategies from their journeys—offering perspectives that span both product and service-based business models.
Whether you’re a founder, freelancer, or part of a growing team, you’ll walk away with a clearer understanding of:
- How to price confidently and sustainably
- Projecting revenue for growth (not guesswork)
- Navigating financial challenges across different business models
- The mindset shifts that support financial clarity and success
Expect practical advice, real numbers, and honest storytelling from two women who’ve built brands with heart and financial backbone. Don’t miss this incredible opportunity to learn practical insights to take your business to the next level—we’re talking money in a way that’s smart, strategic, and empowering.
What will be covered in this discussion:
- Insights into how Cherie and Kate have built financial strategies that have enabled their businesses to grow and thrive
- Practical tools and mindset shifts to take control of your numbers – even if you’re not a “numbers person”
- A more confident, informed approach to business finances – grounded in experience, honesty, and a whole lot of real talk
- How to set pricing that reflects the true value of your offer – without second-guessing yourself or underselling your work
- The difference between pricing for profit vs. pricing for survival – and how to shift into a sustainable, scalable mindset
- Real-life examples of revenue projection models – from both product and service-based businesses
- How to forecast income even when your business has seasonal or fluctuating sales
What Sisters say about this program
“Thank you so much for your generous help with such a range of small businesses at different stages.”
– Joanne
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This page is for our upcoming online event Pricing & Projections. We run a new workshop & event every month on different aspects of creating and running a successful business.
Upcoming events can be found in Workshop & Events but make sure you sign up for our mailing list to be the first to know.
Got questions? If you have any questions, email us at members@globalsisters.org
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