Retail Ready with MECCA
We are joined for this exclusive online event by Liz McCartan, Head of New Brands at MECCA. Liz reviews hundreds of new brands each week for their potential to be stocked at MECCA. In this session she will share insights and advice on what makes a beauty brand stand out from the crowd. She will also share practical tips on how beauty entrepreneurs can successfully pitch their brand to retailers.
This session will cover what retailers look for in new beauty brands, how to craft a compelling pitch, and the key elements that make a brand retail-ready. Whether you’re just starting out or looking to expand into retail, this workshop will provide actionable advice to help you position your brand for success.
While this event will have a beauty focus, the content in the session will also be relevant and applicable to other product based businesses.
MECCA is a leading beauty retailer known for curating a high-quality selection of luxury, indie, and emerging beauty brands across skincare, makeup, fragrance, and haircare. MECCA is recognised for its premium in-store experience, expert beauty advice, and strong brand partnerships- Liz McCartan heads up New Brands at MECCA and plays an integral role in scoping and developing these strong brand partnerships that MECCA is so well known for. Liz is known for her ability to enhance performance at every level of a business’s operations; including customer experience, sales and profit performance, supply chain, people and culture and brand management. We are thrilled Liz is joining Global Sisters to share her insights in this space.
What you’ll learn:
- How retailers assess new brands
- The key elements of a strong brand and product pitch
- Common mistakes to avoid when approaching retailers
- How to prepare your brand for retail success
- Insights from the MECCA New Brands Team about best practice!
What Sisters say about this program
“Thank you so much for your generous help with such a range of small businesses at different stages.”
– Joanne
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This page is for our upcoming online event Retail Ready with MECCA. We run a new workshop & event every month on different aspects of creating and running a successful business.
Upcoming events can be found in Workshop & Events but make sure you sign up for our mailing list to be the first to know.
Got questions? If you have any questions, email us at members@globalsisters.org
About Instructor
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