Develop a brand design brief

The better the brief, the better the design
TeamGS_Lauren · April 10, 2024

Any designer will tell you that the better the brief, the better the design outcome. When you’re in the early stages of a business, defining your visual identity can be intimidating. With lots of freelancers and design agencies to choose from, charging anything from a small amount to a small fortune, we suggest getting your brief right so that you can save time, heartache and often, money. 

Walk through this short workshop to develop a tight brand design brief which you can then share with your graphic designer, or even create one yourself using Canva. 

Develop a brand design brief: Self-guided will give you…

  • A framework to distill your brand identity
  • Options to consider for your visual identity
  • Tools to use
  • Language to explain your preferences
  • Confidence to communicate your brand vision
Course details
Course materials

In Develop a brand design brief: Self-Guided you will… 

  • Name what makes your brand unique
  • Capture your customer persona
  • Synthesise your brand values and mission
  • Provide clarity on brand messaging
  • Clarify your design preferences

If you’re enrolled in our Solo Mums program, kindly reach out to to obtain a copy of the Green Fox Studios design brief form. Otherwise, feel free to proceed with the course using the provided materials.

*If you’re in our Solo mums program and in-person, facilitated learning is more your vibe, the Develop a brand design brief session may work better for you.

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What Sisters say about this program

“This program really helped me focus on the design features for my brand, I loved the assets I received too.”

– Jo

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This page is for Develop a Brand Design Brief: Self-Guided. You can further refine your brand with the resources provided in Sister School: Self-Guided, specifically in the “Stand Out” and “On Brand” modules.

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About Instructor

Program summary

Video duration
30 minutes
Online (on-demand video)
7 modules
FREE (valued at $500)
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