Resources & Offers

Digital Marketing on a Budget: Marketing your business doesn’t have to come with a big price tag. In this workshop, you’ll explore practical ways to build your digital presence and reach potential customers on a budget.

Discover how simple forms and landing pages can help you capture customer interest and grow your database.

You’ll also explore marketing emails, campaigns and workflows to keep in touch with your audience and nurture those connections.

Finally, learn how to use marketing data to understand what’s working and decide where to focus your efforts.

You can view the slide decks from the session here.

Thank you to our presenter, Rob for sharing these practical ideas as part of the Global Sisters workshop series, in collaboration with HubSpot.

Sometimes a business idea starts with a simple question: could this everyday experience be better? For Donna, founder of Junie, it began with the frustration of caring for her long, thick hair after washing it. Heavy towels, long drying times and frizz led her to look for another way.

Donna researched the problem and turned that everyday frustration into the Junie Quick-Dry Hair Towel. Her story shows how noticing a problem you understand well can be the first step towards creating a useful product.

The conversation explored the journey from idea to business: identifying a problem worth solving, understanding what customers need, developing a physical product and building a brand around making an everyday experience better.

For Sisters with a business idea of their own, Junie’s story is a reminder to stay curious about the problems people face. Researching and listening to customer needs can help shape what to create next.

Thank you, Donna, for sharing the story behind Junie as part of the Global Sisters workshop series.

Digital Marketing on a Budget: Keeping track of customers doesn’t have to mean juggling spreadsheets, notebooks and reminders. In this Getting Started with a Customer Relationship Management (CRM) System workshop, Natalie Coughlan from Talent Match Africa shows how bringing your customer information into one place can help you stay organised and build stronger relationships.

The free version of HubSpot was used for practical demonstrations throughout the session, with a fictional candle business bringing the examples to life. Natalie walks through adding contacts and companies, importing existing information from a spreadsheet and keeping useful notes and follow-up tasks alongside customer records.

You’ll also explore how a sales pipeline helps you see where each opportunity sits, from an initial enquiry through to a sale. Natalie explains customer lifecycle stages and shows how you can tailor your pipeline to reflect the way your business works.

Understanding your dream customer is another important starting point. By getting clear on who you want to reach and grouping similar customers together, you can lay the foundations for more relevant communication. Natalie also demonstrates HubSpot’s Breeze Assistant, offering a glimpse of how artificial intelligence (AI) can help with everyday record updates.

You don’t need to be a tech expert or set everything up at once. Start small, practise the basics and build your confidence as you go.

Thank you, Natalie, for sharing your practical knowledge as part of the Global Sisters workshop series.

New here? Start with this quick walkthrough of your Sister Portal, your home for free courses, coaching, community, and resources.

Welcome to Global Sisters. You’ve just joined a community of over 10,000 women building and scaling their own businesses, and this Portal is your home base for everything that comes next.

In this short video you’ll learn:

• What’s waiting for you on your dashboard, including your progress checklist and the achievements you can unlock as you go.
• How to find and start a course, from self-guided programs like Test Your Business Idea and 90 Day Planning, to live workshops and events.
• How to join the community, connect with other Sisters, and find your cohort.
• How to request 1:1 coaching.
• Where to find templates, guides, and exclusive partner offers in the Resources section.

Take your time, explore in your own way, and know that support is one click away.

Got a question? Reach out to our member services team at members@globalsisters.org. We’re here for you.

Tax can feel confusing when you are running a small business, but a few simple systems can make it much easier to manage. In this practical Tax Made Simple workshop, accountant Alison explains the essentials in clear, straightforward language.

Learn how business tax relates to your profit and explore common deductions, including home-office costs, vehicle expenses, software, professional development, equipment and bookkeeping fees. Alison also explains why you need to separate personal and business expenses, keep evidence of your purchases and seek advice when an expense falls into a grey area.

Good record-keeping throughout the year can take much of the stress out of tax time. Alison recommends using a separate bank account for your business, saving receipts electronically and choosing a bookkeeping system that works for you. This could be accounting software, a spreadsheet or even an exercise book.

A weekly 15-minute money session can help you reconcile your accounts, file receipts and review upcoming expenses. Where possible, you can also set aside part of your income for tax so you are better prepared for a future bill. If you have fallen behind, remember that tax issues can be resolved. Contacting the Australian Taxation Office or speaking with a qualified adviser is a positive first step.

Thank you to Alison for sharing her practical knowledge and helping Sisters feel more confident about business tax as part of the Global Sisters workshop series.

Building a more ethical and sustainable business can feel overwhelming, especially when time and money are limited. In this practical workshop, Angela Michelle, Founder of Worthy, shares how her experience volunteering in India inspired her to create a business that supports people and the planet.

Worthy began with Australia’s first reusable drink bottle made from 100% sustainably sourced sugarcane. Angela explains how the business has grown while staying true to its purpose, from donating to community organisations to helping other brands reduce traditional plastics and choose more sustainable packaging.

Angela encourages Sisters to start with small, achievable changes. Review your packaging, delivery methods, energy use and biggest purchases. Ask suppliers questions, request certifications and supporting documents, and consider the full life cycle of every product, including where it comes from and what happens when it is no longer needed.

You will also learn why measuring and sharing your impact matters. Angela discusses tracking plastic reduction, carbon emissions and social contributions, while using genuine storytelling to help customers understand the difference their purchase makes. She also shares the importance of listening to customers, marketing effectively and balancing purpose with commercial realities.

Most importantly, Angela reminds us that a sustainable business also needs a sustainable founder. Protecting your health, family and energy, focusing on meaningful work and avoiding comparison can help you grow with purpose. Thank you to Angela for sharing her honest experiences and practical wisdom as part of the Global Sisters workshop series.

What if turning 50 wasn’t about slowing down, but about stepping into one of the most powerful chapters of your life? That was the question at the heart of our Female Founder conversation, Your Most Powerful Chapter, where we were joined by Kylie Jones from Fifty & Fearless for an honest and inspiring conversation about business, confidence, community and finding your way back to yourself.

Kylie shared the reality of stepping into the spotlight later in life. Having grown up in a time when we didn’t record everything we did, she found it confronting to start showing up on camera and putting herself out there. In fact, she hid behind her business for eight months, with no one knowing it was her. But she knew that if she wanted to make an impact and create change for women, she had to take that first step. “Every step gets easier and easier,” she shared. While she still gets nervous, her belief in the impact she can have keeps her moving forward. Her advice? Find your north star, break things down into manageable steps and keep putting one foot in front of the other.

A big part of the conversation centred on the importance of building a life and business around what you genuinely care about. Kylie spoke candidly about the lifestyle changes that come with starting something new, the highs and lows of building a business and why, at this stage of life, passion matters. She also reflected on letting go of people pleasing and the expectations of others. After losing her parents, Kylie found herself asking what she really wanted to do with her life. What followed was a shift towards building something that brought her joy and allowed her to connect with other women. Her message was clear: looking at menopause and this stage of life through a powerful lens can open up an incredible new chapter, one that becomes about you, your life and what you want to do.

Kylie also shared practical advice for moving out of feeling stuck and into action. Whether it’s reaching out to someone you’ve been nervous to contact, asking questions instead of feeling like you need to know everything, or using tools like ChatGPT to break a big idea into smaller steps, momentum comes from taking action. She encouraged Sisters to set aside time each week to send three emails, make a connection or tackle something they’ve been putting off. And when things don’t go to plan? Keep going, but pay attention to the no’s. If you’re hearing a constant no, it might be time to reassess, pivot and look at what you might not be seeing.

Throughout the conversation, Kylie returned to the importance of community, self-care and surrounding yourself with people who believe in you and lift you up. Fifty & Fearless began with community at its heart, with Kylie listening to the women around her to shape the ideas and opportunities that would follow. Her story is a reminder that you don’t need to have everything figured out before you begin. You can start where you are, ask for help, take one step at a time and build something meaningful along the way. As Kylie put it, “Every step creates momentum.” And whatever chapter you’re in, there’s still time to decide what comes next.

We wish to thank Kylie from Fifty & Fearless for joining us for a Global Sisters Workshop- visit our Resources Section in the Sister Portal to to access more great business education content and support.

Our latest Female Founder event welcomed Jen Harwood, founder of Happy Hair Brush, for an honest and inspiring conversation with Global Sisters Founder and CEO Mandy Richards. Many women start a business without having all the skills, knowledge or experience they think they need. They learn as they go, figuring things out, asking questions, making mistakes and building confidence along the way. Jen’s story is a powerful example of what can happen when you don’t wait until you feel completely ready. What began as one woman backing an idea during a deeply difficult chapter of her life has grown into a multi-million dollar brand with warehouses in Australia, New Zealand and the United Kingdom.

Jen shared how the idea for Happy Hair Brush came from a simple but frustrating everyday moment: brushing her daughter’s hair. As a single mum rebuilding after a domestic and family violence relationship, Jen was not in a place where she could return to her previous work as a coach and speaker. She needed something she could quietly work on that made her feel good and gave her a reason to keep moving forward. When she couldn’t find a brush that solved the problem, she decided to figure it out herself. With a small budget, a simple website, early samples, and a first production run that was far from perfect, Jen tested whether people wanted what she had created.

The conversation offered a practical look behind the scenes of building a product business, from finding manufacturers and ordering samples to protecting intellectual property, fulfilling early orders by hand, growing through word of mouth and eventually bringing in support such as a third-party logistics warehouse, a virtual assistant and a Chief Financial Officer. Jen spoke openly about learning by doing, making decisions as each new challenge appeared, and resisting the pressure to have everything solved before taking the next step. Her advice was clear: deal with what is in front of you, then the next thing will reveal itself.

For the women in our community building businesses of their own, Jen’s journey was a powerful reminder that you don’t need perfect timing, permission or a polished plan to begin. You can start small, learn as you go and keep improving along the way. Jen encouraged our Sisters to back themselves, be careful who they seek advice from, and stay connected to the value of what they are offering. Her message that “no one is coming to save you” deeply resonated, not as a harsh truth, but as a reminder of each woman’s strength, courage and ability to take the first step.

We left the session inspired by Jen’s generosity, honesty and practical wisdom. Her story reminded us that a business can begin with a simple idea, a real problem and the courage to try before you feel ready.

We wish to thank Jen for joining us as part of the Global Sisters Female Founder Series. Visit our Resources section in the Sister Portal to hear more founder stories like Jen’s.

What does it really mean to build a business that puts people and planet first? In this practical and inspiring Global Sisters workshop, Nicole Deen from Mill House Ventures introduces the fundamentals of social enterprise, helping Sisters understand what makes a social enterprise different from a purpose-led or socially responsible business.

Nicole explains that social enterprise brings together both purpose and profit. The business exists to create positive social, environmental or cultural impact, but it also needs a sustainable income model to keep that impact going. From employment-focused ventures to businesses that reinvest profits into community outcomes, the session shows that there is no single way to build a social enterprise.

Through real-world examples, Nicole explores how social enterprises can create change through their products, services, employment pathways, partnerships or profit reinvestment. She also highlights the importance of being clear about the issue you want to address, who you want to support, and how your business model will contribute to that change over time.

For Sisters considering this path, the session offers reassuring and practical advice: start by researching, testing your idea in a simple way, talking to people, and learning from other social enterprises before making big decisions about structure or certification. You do not need to have everything figured out from the beginning, but you do need to be intentional about your purpose, your model and your impact.

A big thank you to Nicole Deen and Mill House Ventures for sharing such generous knowledge and guidance as part of this Global Sisters workshop.

Katherine Westwood and Sophie Gilliatt, co-founders of The Dinner Ladies, began their business in 2007 with two camp stoves, a backyard shed and a simple idea: to help busy families enjoy nourishing, home-style meals without the stress of cooking from scratch.

What started as a small, practical solution for their local community has grown into one of Australia’s most recognised home delivered meal businesses. Today, The Dinner Ladies produces tens of thousands of meals each week, while staying true to the warmth, quality and care that shaped the business from the beginning.

In this honest and inspiring conversation, Katherine and Sophie share the realities of building a business while raising seven children between them, learning as they went, and making decisions one step at a time. They speak openly about trial and error, food safety, customer trust, moving into bigger premises, managing growth and knowing when to bring in specialist support.

A key message from their story is that there is no single magic moment in business. Growth came through listening to customers, creating a great product, building strong systems, staying financially careful and treating people well. Their reflections are especially encouraging for Sisters who are starting small, learning on the job or wondering whether they are ready for the next stage.

Thank you to Katherine and Sophie for sharing their story, practical wisdom and generous encouragement as part of the Global Sisters Female Founder series.

Running ads on Facebook and Instagram can be a powerful way to reach new customers, but knowing where to start can often feel overwhelming. In this practical workshop, the team from Meta shared how small business owners can use Meta Ads to increase brand awareness, connect with the right audience and support business growth across Facebook and Instagram.

This session explored key areas including audience targeting, campaign objectives, creative best practice, measuring ad performance and using data to continually improve results. The session also highlighted the importance of understanding your ideal customer, creating engaging content that resonates with your audience and testing different approaches to optimise campaign performance over time.

One of the highlights of the workshop was the opportunity to hear directly from the Meta team. If you’re looking to grow your online presence, attract new customers, or better understand how paid advertising fits into your marketing strategy, this recording is a valuable introduction to creating more effective Meta Ads.

We wish to thank Helen and Pip from Meta for joining us for a Global Sisters Workshop- visit our Resources Section in the Sister Portal to to access more great business education content and support.

As more customers turn to AI-powered search tools to find products, services and recommendations, it’s becoming increasingly important for small businesses to understand how AI discovers and recommends businesses online. In this practical session, AI expert Linda Cunningham shared how female founders can improve their visibility in an AI-driven world, ensuring their businesses are more likely to appear when potential customers are searching for what they offer.

Drawing on more than 20 years of experience in enterprise IT and as the founder of Hours Back Lab and GetRecommended.io, Linda explained that you don’t need to be a technology expert to prepare your business for the future of search. Instead, she focused on simple, practical actions that help AI better understand who you are, what you do, and who you help.

Linda shared six actionable ways to improve your business’s visibility with AI. These included claiming and optimising your Google Business Profile, building a simple review funnel to encourage customer testimonials, strengthening your website headline so it’s clear what you offer, creating a dedicated FAQ page that answers common customer questions, getting your business mentioned on other reputable websites, and making your social media posts easy for AI to read and interpret. Together, these small improvements can increase the chances of your business appearing when customers use AI tools to search for products and services like yours.

If you’re curious about how AI is changing the way customers discover businesses, this session is full of practical insights you can implement straight away. Watch the recording to learn how a few simple updates to your online presence can help your business become more visible, more discoverable, and better positioned for the future of AI-powered search.

To learn more about Linda Cunningham and her work, visit Hours Back Lab or GetRecommended.io, or connect with her online to explore more practical insights on helping small businesses become more visible in an AI-powered world.

We’d like to thank Linda for sharing her expertise with the Global Sisters community. Be sure to visit the Resources section of the Sister Portal to access more workshops, tools and business resources designed to support you on your business journey.