These practical sessions are hosted by HubSpot, giving Sisters the opportunity to learn directly from experts about how a CRM can help you stay organised, build stronger customer relationships and grow your business.
Across three sessions, we’ll take a hands-on look at how you can use the free version of HubSpot to manage your contacts, market your business more effectively and make better use of your data- without needing to be a CRM expert.
Session 1 – Getting Started with a CRM
Discover how a CRM can help you keep track of customers and opportunities as your business grows. You’ll get hands-on with the basics, including adding contacts and companies, creating a simple three-stage sales pipeline and understanding customer lifecycle stages. We’ll also look at how defining your dream customer can help you better understand and connect with the people you want to reach.
Session 2 – Smart Marketing on a Budget
Explore practical ways to build your digital presence and market your business without a big budget. You’ll learn how simple forms and landing pages can help you capture potential customers, then explore marketing emails, campaigns and workflows to nurture your database. We’ll also look at the data behind your marketing so you can understand what’s working and where to focus your efforts.
Session 3 – Using Data Effectively
Data isn’t just for big businesses. Simple CRM information can help you demonstrate traction, understand your customers and tell a more compelling story about your business. You’ll identify the metrics that matter to you, work out what they actually tell you, and turn your data into a short, confident proof point you can use when talking about your business.
By the end of the series, you’ll have practical experience using HubSpot and a better understanding of how a CRM can become a useful part of running and growing your business.
You'll walk away with:
- A better understanding of how a CRM can help you stay organised and manage your customer relationships.
- Practical experience setting up contacts, companies and a simple sales pipeline in HubSpot.
- Ideas for defining and understanding your dream customer.
- Practical digital marketing tools and strategies you can use without a big budget.
- An understanding of how forms, landing pages, emails and workflows can help you build and nurture your customer database.
- Simple ways to track your marketing and understand what's working.
- The confidence to use basic CRM data to demonstrate progress and build credibility.
- A clear, simple proof point you can use to tell the story of your business and its progress.
What Sisters say about this program
“It has been truly amazing and so very grateful for sharing their knowledge and information and their biggest asset - their time.”
- Lorraine
“The Coaching Circle was a fantastic way to expand my knowledge of available social media, and to have the tools to narrow my focus and get things done.”
- Valerie
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This page is for the upcoming Digital Marketing on a Budget. We run a new 4-week live group program every month on different aspects of creating and running a successful business.
Got questions? If you have any questions, email us at members@globalsisters.org
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